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Privacy Policy

Your privacy is of utmost importance to us. Our privacy policy intends to provide our consumers with a safe and secure online shopping experience. Please kindly take time and read through the following before providing us with any of your personal information. Your continued use of our website constitutes your acknowledgement, understanding and agreement to our terms and conditions, and our privacy policy.



This privacy policy protects our consumers providing information through the website and is not intended to protect business information. It applies to personal information collected, stored, disclosed and processed by our website. It is derived from the Personal Data Protection Act 2012 (PDPA) of Singapore, as in accordance with the associated regulations and guidelines issued by Personal Data Protection Commission (PDPC) of Singapore. Practices may be subjected to different, or more restrictive local laws outside of Singapore.


Personal Data

The types of personal data we collect from you include:

  • Your name
  • Mailing address(es)
  • Telephone number(s)
  • Email address(es)
  • Date of birth
  • Nationality
  • Marketing preferences
  • Payment information and transaction details
  • Any other information you choose to provide to us, or that we may collect about you through your interactions with our website

Your personal data is collected when you:

  • Visit our website with a cookies-enabled browser, or when you register a user account with our website
  • Request services from us such as subscribing to our newsletter or mailing lists for post or phone updates
  • Fill in any forms on our website
  • Submit a CV, job application, or any comment, question or feedback to us, or contact or correspond with us in any way
  • Make purchases of goods or services through our website

Your personal data will be used for the following purposes:

  • To facilitate your access to our website, or if applicable, the creation of your user account with our website
  • To evaluate your website preferences and for the maintenance of the website
  • To evaluate and manage your online job application, if applicable
  • To send you updates via email, post or telephone where appropriate
  • To answer your queries, respond to your comments and feedback or provide you with assistance in any other way
  • To facilitate online purchases of goods and services, and
    • Our related entities, including subsidiaries
    • Third party service providers (such as subcontractors, agents or network operators) who are employed to perform business and administrative functions
    • Government bodies
    • Your personal data may be transferred out of Singapore from time to time. Such transfers will be carried out in accordance with the PDPA. Third parties, with the exception of Government bodies and other public agencies, are subject to data protection obligations and may only use your personal data to perform the necessary functions
    • To identify the causes of problems arising at web servers and to resolve these problems
    • To improve the contents of the website
    • To customize the content of the website and our emails to suit your individual interests or purposes and selectively display best- matched pages to you
    • To utilize your browsing history on the website for demographic research
    • To obtain static data of web visitors and aggregated website visitation statistics which are anonymous in nature. You may reject our use of cookies by configuring your browser to disable the use of cookies. However, you may no longer be able to receive services or personalized features of the website which rely on the use of cookies.
  • We do not sell or trade your personal data to external parties. However, in order to provide the above services to you, we may share, including transfer out of Singapore, your personal data with other entities. We may disclose or transfer personal data as otherwise permitted or required by law.


Website Cookies

When you visit our website, we may assign your web browser one or more website cookies. Cookies are small text files used to enhance your shopping experience, including, but not limited to, maintaining current login, and providing a unique identifier for website statistics.


Links to Third Party Websites

The website may contain links to other third party websites and microsites, whose privacy practices may differ from those of ours. If you submit personal data to any of those sites, your personal data will not be subjected to this Privacy Policy. We encourage you to review the privacy policy of any website you visit. By clicking on such links and leaving our website, we can no longer exercise control over any personal data which you give to any other entity after leaving our website. Any release of data to such other third party websites is therefore entirely at your own risk.


Opting-out/ Withdrawal of consent/ Retention of data

If you would like to unsubscribe from our newsletter, detailed instructions are provided at the bottom of all emails sent out. If you would like to withdraw your consent to our use of your personal data, please write to us at . Your personal data will be retained for as long as it is necessary to fulfill the purpose for which it is collected or for business or legal purposes, or in accordance with applicable laws. Your personal data may also continue to be retained on our databases to the extent permitted by law.


Assessing and Correcting your Personal Data

You may review and correct your personal data by signing into your user account and selecting “Update Profile” or equivalent, or by contacting us at . We will only disclose personal data to the individual who registered his/her personal data with our website, and only after confirming the identity of the registered party. Please allow fourteen (14) working days for your request to be processed.



We take reasonable precautions to protect your information and process it securely. Such measures include, but are not limited to passwords, firewalls, and other standardized industry practices. However, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website. Nevertheless, we strive to protect the security of your information, and are constantly reviewing and enhancing our information security measures. We may, but are not obliged to, post a notice on our website if a security breach occurs, or send an email to you at the email address you have provided to us in these circumstances.



We reserve the right to amend this Privacy Policy at any point in time. The Effective Date stated below indicates the last time we revised this Privacy Policy. You are encouraged to review this page periodically for any updates or changes to our Privacy Policy.


Contact Us

All other questions on our use of your personal data can be addressed to us at

(Last updated: 7 Dec 2017)